Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation

  1. Garrido-Moreno, A.
  2. Lockett, N.
  3. Garcia-Morales, V.
Journal:
Baltic Journal of Management

ISSN: 1746-5265

Year of publication: 2015

Volume: 10

Issue: 4

Pages: 393-412

Type: Article

DOI: 10.1108/BJM-10-2014-0166 GOOGLE SCHOLAR
Data source: Scopus