Argitalpenak (54) LUCÍA PORCU argitalpenak

2024

  1. Co-creating Sustainable Buying Behavior Among Generation Z Consumers: The Role of Earned Media

    Springer Proceedings in Business and Economics

  2. The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love

    International Journal of Human-Computer Interaction

  3. The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

    Journal of Destination Marketing and Management, Vol. 31

  4. Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan

    International Journal of Advertising

2023

  1. Building heritage brand equity through social media sales promotion: The role of Power Distance

    International Journal of Tourism Research, Vol. 25, Núm. 3, pp. 305-317

  2. Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

    Journal of Hospitality and Tourism Management, Vol. 55, pp. 78-90

  3. Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure

    Journal of Retailing and Consumer Services, Vol. 72

  4. Systematic literature review: Main procedures and guidelines for interpreting the results

    Researching and Analysing Business: Research Methods in Practice (Taylor and Francis), pp. 55-74

2022

  1. COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry

    Journal of Air Transport Management, Vol. 103

  2. Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications?

    Economic Research-Ekonomska Istrazivanja , Vol. 35, Núm. 1, pp. 438-457

  3. Customer perceived integrated marketing communications: A segmentation of the soda market

    Journal of Marketing Communications, Vol. 28, Núm. 4, pp. 448-464

  4. How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination

    Heritage, Vol. 5, Núm. 3, pp. 2547-2564

  5. Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

    Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 148-162

  6. Introduction to the special issue ”Omni-channel communication: Delivering unified communications across all branded touch-points”

    Journal of Marketing Communications

  7. Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation

    Journal of Business Research, Vol. 140, pp. 546-555

2021

  1. Examining the integrated marketing communication research corpus: a co-word analysis approach

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  2. Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings koord.

    Editorial Universidad de Granada

  3. Unveiling the drivers and outcomes of IMC capability: Insights from consumer market companies in Pakistan

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

2020

  1. Branding for social marketing: Keys for success

    Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives (Taylor and Francis), pp. 38-54

  2. Desarrollo de marcas personales en el ámbito de la educación superior

    Experiencias docentes innovadoras de marketing público y no lucrativo en la era de la economía colaborativa (Ediciones de la Universidad de Oviedo), pp. 261-273