LUCÍA
PORCU
CATEDRÁTICA DE UNIVERSIDAD
Thesis
Supervised Theses (1)
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The antecedents of the intention to forward online company generated contents (CGC) and online user generated contents (UGC) via Facebook 2021
Universidad de Granada
Yasin, Mahmoud M.
Theses Committees (6)
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Secretary of the Committee
La co-creación de valor en plataformas digitales del ecoturismo: antecedentes y consecuentes 2023Universidad de Granada
Hernández López, Laura
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Secretary of the Committee
Reputación y rankings universitarios: análisis de sus debilidades y aplicaciones 2022Universidad de Granada
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Secretary of the Committee
Analysis and modeling of purchase behavior on Social Networks 2022Universidad de Granada
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Committee Member
Revisiting Integrated Marketing Comunication (IMC): Assessment of IMC and Performance in Higher Education (HE) 2020Universidad de Deusto
Gordon Isasi, Janire
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Secretary of the Committee
Análisis multivariante en el estudio de la satisfacción y su tratamiento computacional 2017Universidad de Granada
Alemán Castillo, Roxana
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Secretary of the Committee
Effectiveness from the prespective of the consumer in integrated maketing communications. Coke and pepsi study at Spain and United States 2017Universidad CEU - Cardenal Herrera
SUAY PÉREZ, FRANCISCO