LUCÍA
PORCU
CATEDRÁTICA DE UNIVERSIDAD
Thesis
Supervised Theses (1)
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The antecedents of the intention to forward online company generated contents (CGC) and online user generated contents (UGC) via Facebook 2021
Universidad de Granada
Yasin, Mahmoud M.
Theses Committees (6)
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Secretary of the Committee
La co-creación de valor en plataformas digitales del ecoturismo: antecedentes y consecuentes 2023Universidad de Granada
Hernández López, Laura
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Secretary of the Committee
Reputación y rankings universitarios: análisis de sus debilidades y aplicaciones 2022Universidad de Granada
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Secretary of the Committee
Analysis and modeling of purchase behavior on Social Networks 2022Universidad de Granada
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Committee Member
Revisiting Integrated Marketing Comunication (IMC): Assessment of IMC and Performance in Higher Education (HE) 2020Universidad de Deusto
Gordon Isasi, Janire
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Secretary of the Committee
Análisis multivariante en el estudio de la satisfacción y su tratamiento computacional 2017Universidad de Granada
Alemán Castillo, Roxana
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Secretary of the Committee
Effectiveness from the prespective of the consumer in integrated maketing communications. Coke and pepsi study at Spain and United States 2017Universidad CEU Cardenal Herrera
SUAY PÉREZ, FRANCISCO