MANUEL
ALONSO DOS SANTOS
PROFESOR TITULAR DE UNIVERSIDAD
Publicaciones (106) Publicaciones de MANUEL ALONSO DOS SANTOS
2024
-
Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
Sustainable Development
-
Effectiveness of sponsorship type, sport team identification, team support and congruence
International Journal of Sports Marketing and Sponsorship, Vol. 25, Núm. 1, pp. 188-209
-
Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy
Journal of Neuroscience, Psychology, and Economics, Vol. 17, Núm. 1, pp. 46-61
-
Tourscape role in tourist destination sustainability: A path towards revisit
Journal of Destination Marketing and Management, Vol. 31
2023
-
Asymmetrical influence of personality on entrepreneurship
European Journal of International Management, Vol. 20, Núm. 4, pp. 663-685
-
Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240
-
How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
Physical Culture and Sport, Studies and Research, Vol. 100, Núm. 1, pp. 61-74
-
Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform
Journal of Consumer Behaviour, Vol. 22, Núm. 4, pp. 971-984
-
Modelling the structure of the sports management research field using the BERTopic approach
Retos: nuevas tendencias en educación física, deporte y recreación, Núm. 47, pp. 648-663
-
Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses
Technological Forecasting and Social Change, Vol. 187
-
Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans
Review of Managerial Science, Vol. 17, Núm. 1, pp. 209-232
-
The effect of articulation in sports posters on betting behavior
Humanities and Social Sciences Communications, Vol. 10, Núm. 1
2022
-
Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth
Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 117-130
-
Challenges and opportunities of sports industry during the covid-19 pandemic
Journal of Sports Economics & Management, Núm. 12, pp. 41-67
-
Explorando la generación de contenido online por el usuario y su influencia predictiva en la Calidad Relacional: aplicación al sector hotelero de Andalucía
SEPLN-PD 2022: Annual Conference of the Spanish Association for Natural Language Processing 2022: Projects and Demonstrations (CEUR Workshop Proceedings), pp. 1-4
-
Exploring the generation of online content by users and its predictive influence on the Relational Quality. Application to the Andalusian hotel sector
CEUR Workshop Proceedings
-
Graduating college students apply here: Communicating family firm ownership and firm size
Journal of Family Business Strategy
-
Guest editorial: Sport management, marketing and innovation
International Journal of Sports Marketing and Sponsorship
-
Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain
International Journal of Emerging Markets, Vol. 17, Núm. 3, pp. 725-746
-
Transmission of family identity and consumer response: do consumers recognize family firms?
International Journal of Entrepreneurial Behaviour and Research, Vol. 28, Núm. 1, pp. 6-25