Publications (108) MANUEL ALONSO DOS SANTOS publications

2024

  1. Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles

    Sustainable Development

  2. Effectiveness of sponsorship type, sport team identification, team support and congruence

    International Journal of Sports Marketing and Sponsorship, Vol. 25, Núm. 1, pp. 188-209

  3. Graduating college students apply here: Communicating family firm ownership and firm size

    Journal of Family Business Strategy, Vol. 15, Núm. 1

  4. Information management in social media to promote engagement and physical activity behavior

    International Journal of Information Management, Vol. 78

  5. PREDICTING LOYALTY AND WORD-OF-MOUTH AT A SPORTS EVENT THROUGH A STRUCTURAL MODEL AND POSTERIORI UNOBSERVED SEGMENTATION

    Event Management, Vol. 28, Núm. 3, pp. 401-419

  6. Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy

    Journal of Neuroscience, Psychology, and Economics, Vol. 17, Núm. 1, pp. 46-61

  7. Tourscape role in tourist destination sustainability: A path towards revisit

    Journal of Destination Marketing and Management, Vol. 31

2023

  1. Asymmetrical influence of personality on entrepreneurship

    European Journal of International Management, Vol. 20, Núm. 4, pp. 663-685

  2. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

  3. How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

    Physical Culture and Sport, Studies and Research, Vol. 100, Núm. 1, pp. 61-74

  4. Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

    Journal of Consumer Behaviour, Vol. 22, Núm. 4, pp. 971-984

  5. Modelling the structure of the sports management research field using the BERTopic approach

    Retos: nuevas tendencias en educación física, deporte y recreación, Núm. 47, pp. 648-663

  6. Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses

    Technological Forecasting and Social Change, Vol. 187

  7. Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans

    Review of Managerial Science, Vol. 17, Núm. 1, pp. 209-232

  8. The effect of articulation in sports posters on betting behavior

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

2022

  1. Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth

    Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 117-130

  2. Challenges and opportunities of sports industry during the covid-19 pandemic

    Journal of Sports Economics & Management, Núm. 12, pp. 41-67

  3. Explorando la generación de contenido online por el usuario y su influencia predictiva en la Calidad Relacional: aplicación al sector hotelero de Andalucía

    SEPLN-PD 2022: Annual Conference of the Spanish Association for Natural Language Processing 2022: Projects and Demonstrations (CEUR Workshop Proceedings), pp. 1-4

  4. Exploring the generation of online content by users and its predictive influence on the Relational Quality. Application to the Andalusian hotel sector

    CEUR Workshop Proceedings

  5. Guest editorial: Sport management, marketing and innovation

    International Journal of Sports Marketing and Sponsorship