JUAN
SÁNCHEZ FERNÁNDEZ
CATEDRÁTICO DE UNIVERSIDAD
Publications (100) JUAN SÁNCHEZ FERNÁNDEZ publications
2024
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Assessing university students' perception of academic quality using machine learning
Applied Computing and Informatics, Vol. 20, Núm. 1-2, pp. 20-34
2023
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Análisis bibliométrico: principales estrategias de comunicación en la web de juego online
Desafíos y retos de las redes sociales en el ecosistema de la comunicación (McGraw Hill España), pp. 115-125
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Evaluating Communication Effectiveness Through Eye Tracking: Benefits, State of the Art, and Unresolved Questions
International Journal of Business Communication, Vol. 60, Núm. 1, pp. 24-61
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Neural Bases of Sector Bias in Perceptions of Public Versus Private-Sector Service Performance
Political Behavior, Vol. 45, Núm. 4, pp. 1883-1909
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The application of neuromarketing tools in communication research: A comprehensive review of trends
Psychology and Marketing, Vol. 40, Núm. 9, pp. 1737-1756
2022
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Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities
Spanish journal of marketing-ESIC, Vol. 26, Núm. 1, pp. 3-22
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EHS Hotels: Neuroimaging or Self-Reports When Evaluating Tourism Advertising and Websites?
Case Based Research in Tourism, Travel, Hospitality and Events (Springer Singapore), pp. 255-275
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Evaluating the neural mechanisms of exposure and retrieval of hedonic and utilitarian banners: A fMRI study
Computers in Human Behavior, Vol. 134
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How to Design a Smart Tourism Destination: The Case of Granada
Case Based Research in Tourism, Travel, Hospitality and Events (Springer Singapore), pp. 201-218
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It is all about our impulsiveness – How consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Journal of Retailing and Consumer Services, Vol. 67
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Modulating the Neural Bases of Political Communications: Political Involvement and Perception of the Economic Situation
Political Behavior, Vol. 44, Núm. 3, pp. 1247-1270
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Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study
Journal of Interactive Marketing, Vol. 57, Núm. 2, pp. 296-322
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Neural activity in self-related brain regions in response to tailored nutritional messages predicts dietary change
Appetite, Vol. 170
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Smart tourism destinations and COVID-19
Transitioning towards the future of tourism destinations: resilient, smart, and green development (Thomson Reuters Aranzadi), pp. 107-135
2021
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A neuroimaging study protocol on the motivational structures of physicians belonging to private and public health: Neuroeconomics in healthcare
Critical Issues on Changing Dynamics in Employee Relations and Workforce Diversity (IGI Global), pp. 242-265
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Analysis of the scientific production of the effect of COVID-19 on the environment: A bibliometric study
Environmental Research, Vol. 193
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Consumer neuroscience techniques in advertising research: A bibliometric citation analysis
Sustainability (Switzerland), Vol. 13, Núm. 3, pp. 1-20
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El rol de la comunicación en las entidades fiscalizadoras regionales europeas: un estudio empírico
Auditoría pública: revista de los Organos Autónomos de Control Externo, Núm. 78, pp. 32-51
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Evaluation of the work-integrated learning methodology: Teaching marketing through practitioner experience in the classroom
Mathematics, Vol. 9, Núm. 17
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Exploring the effectiveness of storytelling in advertising through eye-tracking
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (IGI Global), pp. 158-179