Departamento
COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Publicaciones (45) Publicaciones en las que ha participado algún/a investigador/a
2019
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A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries
Journal of Interactive Marketing, Vol. 45, pp. 1-15
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A multi-analytical approach to peer-to-peer mobile payment acceptance prediction
Journal of Retailing and Consumer Services, Vol. 49, pp. 143-153
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Actitudes de la ciudadanía hacia la separación de residuos en Coatepec, Veracruz, Mexico
Empiria: Revista de metodología de ciencias sociales, Núm. 43, pp. 159-186
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Advanced visualization of Twitter data for its analysis as a communication channel in traditional companies
Progress in Artificial Intelligence, Vol. 8, Núm. 3, pp. 307-323
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An examination of attributes and barriers to adopt biomass and solar technology. A cross-cultural approach
Journal of Environmental Management, Vol. 236, pp. 639-648
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Analysis of domestic cultural tourism spend by segment in the city of Granada: An observational data approach
Tourism Management Perspectives, Vol. 29, pp. 18-30
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
International Journal of Hospitality Management, Vol. 80, pp. 13-24
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Análisis de la calidad y de la satisfacción en la visita turística. Una aplicación empírica al conjunto monumental de la Alhambra
UNES: Universidad, escuela y sociedad, Núm. 7, pp. 54-80
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Análisis de la secuencia de visita a Granada de los turistas: Diferencias por origen y grado de experiencia con el destino
Estudios de economía aplicada, Vol. 37, Núm. 1, pp. 105-121
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Auditing marketing and the use of social media at ski resorts
Sustainability (Switzerland), Vol. 11, Núm. 10
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Auditing the marketing and social media communication of natural protected areas. How marketing can contribute to the sustainability of tourism
Sustainability (Switzerland), Vol. 11, Núm. 15
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Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?
International Journal of Sport Management and Marketing, Vol. 19, Núm. 5-6, pp. 371-388
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Congruence and placement in sponsorship: An eye-tracking application
Physiology and Behavior, Vol. 200, pp. 159-165
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Consumer Processing of Online Trust Signals: A Neuroimaging Study
Journal of Interactive Marketing, Vol. 47, pp. 159-180
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Destination brand equity-formation: Positioning by tourism type and message consistency
Journal of Destination Marketing and Management, Vol. 12, pp. 114-124
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Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
Journal of Destination Marketing and Management, Vol. 13, pp. 10-23
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Estrategias de enseñanza para la adquisición de competencias en formación profesional: perfiles de estudiantes
Educar, Vol. 55, Núm. 1, pp. 203-229
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Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness
Journal of Retailing and Consumer Services, Vol. 51, pp. 387-398
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Explaining tourist behavioral loyalty toward mobile apps
Journal of Hospitality and Tourism Technology, Vol. 10, Núm. 3, pp. 445-460
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Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation
Journal of Business Research, Vol. 101, pp. 492-498