Publicaciones (45) Publicaciones en las que ha participado algún/a investigador/a

2019

  1. A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries

    Journal of Interactive Marketing, Vol. 45, pp. 1-15

  2. A multi-analytical approach to peer-to-peer mobile payment acceptance prediction

    Journal of Retailing and Consumer Services, Vol. 49, pp. 143-153

  3. Actitudes de la ciudadanía hacia la separación de residuos en Coatepec, Veracruz, Mexico

    Empiria: Revista de metodología de ciencias sociales, Núm. 43, pp. 159-186

  4. Advanced visualization of Twitter data for its analysis as a communication channel in traditional companies

    Progress in Artificial Intelligence, Vol. 8, Núm. 3, pp. 307-323

  5. An examination of attributes and barriers to adopt biomass and solar technology. A cross-cultural approach

    Journal of Environmental Management, Vol. 236, pp. 639-648

  6. Analysis of domestic cultural tourism spend by segment in the city of Granada: An observational data approach

    Tourism Management Perspectives, Vol. 29, pp. 18-30

  7. Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

    International Journal of Hospitality Management, Vol. 80, pp. 13-24

  8. Análisis de la calidad y de la satisfacción en la visita turística. Una aplicación empírica al conjunto monumental de la Alhambra

    UNES: Universidad, escuela y sociedad, Núm. 7, pp. 54-80

  9. Análisis de la secuencia de visita a Granada de los turistas: Diferencias por origen y grado de experiencia con el destino

    Estudios de economía aplicada, Vol. 37, Núm. 1, pp. 105-121

  10. Auditing marketing and the use of social media at ski resorts

    Sustainability (Switzerland), Vol. 11, Núm. 10

  11. Auditing the marketing and social media communication of natural protected areas. How marketing can contribute to the sustainability of tourism

    Sustainability (Switzerland), Vol. 11, Núm. 15

  12. Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?

    International Journal of Sport Management and Marketing, Vol. 19, Núm. 5-6, pp. 371-388

  13. Congruence and placement in sponsorship: An eye-tracking application

    Physiology and Behavior, Vol. 200, pp. 159-165

  14. Consumer Processing of Online Trust Signals: A Neuroimaging Study

    Journal of Interactive Marketing, Vol. 47, pp. 159-180

  15. Destination brand equity-formation: Positioning by tourism type and message consistency

    Journal of Destination Marketing and Management, Vol. 12, pp. 114-124

  16. Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension

    Journal of Destination Marketing and Management, Vol. 13, pp. 10-23

  17. Estrategias de enseñanza para la adquisición de competencias en formación profesional: perfiles de estudiantes

    Educar, Vol. 55, Núm. 1, pp. 203-229

  18. Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness

    Journal of Retailing and Consumer Services, Vol. 51, pp. 387-398

  19. Explaining tourist behavioral loyalty toward mobile apps

    Journal of Hospitality and Tourism Technology, Vol. 10, Núm. 3, pp. 445-460

  20. Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation

    Journal of Business Research, Vol. 101, pp. 492-498