Departamento
COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Aportaciones congreso (10) Publicaciones en las que ha participado algún/a investigador/a
2021
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Análisis de percepción de marca mediante segmentación de los corredores de la maratón de Medellín
Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte
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El efecto de patrocinar el VAR versus publicidad o patrocinio convencional
Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte
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Examining the integrated marketing communication research corpus: a co-word analysis approach
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
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Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
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Methodologies and training for a future professional in Economics
Buena orientación, buena elección: II Congreso Internacional de Orientación Universitaria
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Neural insights on the influence of hedonic and utilitarian web layouts on consumer value and choice
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
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Study on active methodologies in university education
Buena orientación, buena elección: II Congreso Internacional de Orientación Universitaria
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Una propuesta de marketing social para la implementación de los objetivos de desarrollo sostenible en la universidad de Dubrovnik (Croacia)
Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times
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Unveiling the drivers and outcomes of IMC capability: Insights from consumer market companies in Pakistan
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
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What television series interest viewers? Identification of general trends
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings