Aportaciones congreso (10) Publicaciones en las que ha participado algún/a investigador/a

2021

  1. Análisis de percepción de marca mediante segmentación de los corredores de la maratón de Medellín

    Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte

  2. El efecto de patrocinar el VAR versus publicidad o patrocinio convencional

    Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte

  3. Examining the integrated marketing communication research corpus: a co-word analysis approach

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  4. Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  5. Methodologies and training for a future professional in Economics

    Buena orientación, buena elección: II Congreso Internacional de Orientación Universitaria

  6. Neural insights on the influence of hedonic and utilitarian web layouts on consumer value and choice

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  7. Study on active methodologies in university education

    Buena orientación, buena elección: II Congreso Internacional de Orientación Universitaria

  8. Una propuesta de marketing social para la implementación de los objetivos de desarrollo sostenible en la universidad de Dubrovnik (Croacia)

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  9. Unveiling the drivers and outcomes of IMC capability: Insights from consumer market companies in Pakistan

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  10. What television series interest viewers? Identification of general trends

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings