COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS

2024

1. A comprehensive view of biometric payment in retailing: A complete study from user to expert

   Journal of Retailing and Consumer Services, Vol. 79

2. An SEM-Neural Network Approach for Predicting Antecedents of Online Grocery Shopping Acceptance

   International Journal of Human-Computer Interaction, Vol. 40, Núm. 7, pp. 1723-1745

3. Assessing university students' perception of academic quality using machine learning

   Applied Computing and Informatics, Vol. 20, Núm. 1-2, pp. 20-34

4. Biometric m-payment systems: A multi-analytical approach to determining use intention

   Information and Management, Vol. 61, Núm. 2

5. Building customer engagement in mobile commerce through need fulfillment: an approach of self-determination theory

   Journal of Strategic Marketing, Vol. 32, Núm. 1, pp. 80-99

6. Can co-creating a “slow destination” image boost sustainability?

   Journal of Destination Marketing and Management, Vol. 32

7. Complete biodegradability assessment of polyoxyethylene glycerol ester non-ionic surfactant: Aerobic, anaerobic, combined biodegradation and inhibitory effects

   Water Research, Vol. 248

8. Determinants of the intention to recommend a socially responsible destination with smart tourism technologies

   Current Issues in Tourism

9. Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles

   Sustainable Development

10. Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain

    International Journal of Consumer Studies, Vol. 48, Núm. 1

11. Effectiveness of sponsorship type, sport team identification, team support and congruence

    International Journal of Sports Marketing and Sponsorship, Vol. 25, Núm. 1, pp. 188-209

12. Enzyme stability with essential oils and surfactants. Growing towards green disinfectant detergents

    Journal of Molecular Liquids, Vol. 405

13. Examining the two-dimensional perceived marketplace influence and the role of financial incentives by SEM and ANN

    Expert Systems, Vol. 41, Núm. 1

14. Factors that contribute to the underrepresentation of women academics worldwide: A literature review

    Social Psychology of Education, Vol. 27, Núm. 1, pp. 261-281

15. Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis

    International Journal of Fashion Design, Technology and Education

16. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

    Journal of Retailing and Consumer Services, Vol. 78

17. Good or excellent? Factors determining online hotel ratings. A spatial approach

    Journal of Hospitality Marketing and Management, Vol. 33, Núm. 2, pp. 208-232

18. Graduating college students apply here: Communicating family firm ownership and firm size

    Journal of Family Business Strategy, Vol. 15, Núm. 1

19. Hotel employees’ intention not to waste food: The role of environmental concern

    Current Psychology

20. How social and economic conditions impact socioeconomic mobility. The case of Spain

    Research in Social Stratification and Mobility, Vol. 91