Publicaciones (51) Publicaciones en las que ha participado algún/a investigador/a

2024

  1. Assessing university students' perception of academic quality using machine learning

    Applied Computing and Informatics, Vol. 20, Núm. 1-2, pp. 20-34

  2. Complete biodegradability assessment of polyoxyethylene glycerol ester non-ionic surfactant: Aerobic, anaerobic, combined biodegradation and inhibitory effects

    Water Research, Vol. 248

  3. Persuasión en la sociedad digital: promoción de hábitos alimenticios saludables a través de influencers o expertos. Una perspectiva de neurociencia del consumidor

    Conexiones digitales: la revolución de la comunicación en la sociedad contemporánea

  4. Uso de tecnología blockchain en la tokenización de activos hoteleros

    Conexiones digitales: la revolución de la comunicación en la sociedad contemporánea

2023

  1. Antagonistic Toxic Effects of Surfactants Mixtures to Bacteria Pseudomonas putida and Marine Microalgae Phaeodactylum tricornutum

    Toxics, Vol. 11, Núm. 4

  2. Análisis bibliométrico: principales estrategias de comunicación en la web de juego online

    Desafíos y retos de las redes sociales en el ecosistema de la comunicación (McGraw Hill España), pp. 115-125

  3. Comunicación para fomentar hábitos de consumo saludables. Un análisis de neurociencia del consumidor

    Encrucijada del audiovisual en la era de lo virtual (McGraw Hill España), pp. 775-785

  4. Consumer Behaviour and Mobile Payments in the Point of Sale: Exploring the Determinants of Intention to Adopt It

    International Journal of Human-Computer Interaction

  5. Evaluating Communication Effectiveness Through Eye Tracking: Benefits, State of the Art, and Unresolved Questions

    International Journal of Business Communication, Vol. 60, Núm. 1, pp. 24-61

  6. How do front-of-package labels influence the healthy evaluation of consumers?

    British Food Journal, Vol. 125, Núm. 8, pp. 2858-2883

  7. Mitigating the skin irritation potential of mixtures of anionic and non-ionic surfactants by incorporating low-toxicity silica nanoparticles

    Journal of Molecular Liquids, Vol. 383

  8. Neural Bases of Sector Bias in Perceptions of Public Versus Private-Sector Service Performance

    Political Behavior, Vol. 45, Núm. 4, pp. 1883-1909

  9. Synthesis and Characterization of Environmentally Friendly Chitosan–Arabic Gum Nanoparticles for Encapsulation of Oregano Essential Oil in Pickering Emulsion

    Nanomaterials, Vol. 13, Núm. 19

  10. The application of neuromarketing tools in communication research: A comprehensive review of trends

    Psychology and Marketing, Vol. 40, Núm. 9, pp. 1737-1756

2022

  1. Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities

    Spanish journal of marketing-ESIC, Vol. 26, Núm. 1, pp. 3-22

  2. EHS Hotels: Neuroimaging or Self-Reports When Evaluating Tourism Advertising and Websites?

    Case Based Research in Tourism, Travel, Hospitality and Events (Springer Singapore), pp. 255-275

  3. Environmental impact assessment of nanofluids containing mixtures of surfactants and silica nanoparticles

    Environmental Science and Pollution Research, Vol. 29, Núm. 56, pp. 84125-84136

  4. Evaluating the neural mechanisms of exposure and retrieval of hedonic and utilitarian banners: A fMRI study

    Computers in Human Behavior, Vol. 134

  5. How to Design a Smart Tourism Destination: The Case of Granada

    Case Based Research in Tourism, Travel, Hospitality and Events (Springer Singapore), pp. 201-218

  6. It is all about our impulsiveness – How consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners

    Journal of Retailing and Consumer Services, Vol. 67