MARK
Marketing y Cambio Social
Publications (100)
View referenced research data.2026
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Consumer Behavior in the TikTok Era: A Comprehensive Review of Trends, Theoretical Framework and Future Avenues
Journal of Internet Commerce, Vol. 25, Núm. 1, pp. 70-114
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From values to motives: dual psychological routes to green product patronage in a developing country
Humanities and Social Sciences Communications, Vol. 13, Núm. 1
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Mechanistic in vitro evaluation of surfactant-induced skin irritation: Correlating micellar physicochemistry with 3D reconstructed human epidermis, zein, and ecotoxicity endpoints
Environmental Toxicology and Pharmacology, Vol. 124
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Microfibers influence on imidacloprid photodegradation: Contrasting mechanisms in UV and H2O2/UV systems
Journal of Environmental Chemical Engineering, Vol. 14, Núm. 2
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Neural Mechanisms of Memory Formation for Tailored Messages: A Neuroimaging Study
Journal of Advertising, Vol. 55, Núm. 2, pp. 205-224
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Public responses to health-oriented warning labels in car advertising: Implications for sustainable and active mobility
Journal of Transport and Health, Vol. 48
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Simultaneous biosurfactant production and bioremediation of polycyclic aromatic hydrocarbons and diesel fuel by a novel Pseudomonas fluorescens from Tunisian soil
Journal of Environmental Chemical Engineering, Vol. 14, Núm. 1
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Synergistic Effects of Sodium Lauryl Sulfate and Lauryl Dimethylamine Oxide Blends on Foam Properties and Skin Irritation Reduction
Cosmetics, Vol. 13, Núm. 1
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The effects of warnings on harmful products: literature review and potential applications to the automotive sector
Academia Revista Latinoamericana de Administracion, pp. 1-18
2025
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Development of a Predictive Classification Model for Surfactant-Induced Skin Irritation
ACS Omega, Vol. 10, Núm. 46, pp. 55868-55878
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Eyes on the prize: Eye-tracking evidence of attentional biases toward gambling and natural rewards
International Journal of Psychophysiology, Vol. 216
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Gotas de conciencia: comunicación como herramienta que fomenta un consumo de agua responsable en el sector turístico
Jugando con la realidad: tecnologías, audiencias y nuevos relatos (McGraw-Hill Interamericana de España), pp. 293-300
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How to Conduct Valuable Marketing Research With Neurophysiological Tools
Psychology and Marketing, Vol. 42, Núm. 10, pp. 2616-2649
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Informe PYME 2025: tamaño y crecimiento
Consejo General de Economistas de España
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Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising
Journal of Advertising
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Neural bases of goal-frame theory: Assessing the nature and persuasion of normative, hedonic, and gain environmental messages
Journal of Environmental Psychology, Vol. 105
2024
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Assessing university students' perception of academic quality using machine learning
Applied Computing and Informatics, Vol. 20, Núm. 1-2, pp. 20-34
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Consumer Behaviour and Mobile Payments in the Point of Sale: Exploring the Determinants of Intention to Adopt It
International Journal of Human-Computer Interaction, Vol. 40, Núm. 18, pp. 5350-5372
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El impacto de los sellos de confianza en el juego online: una propuesta experimental de neuroimagen
Discurso y comunicación en la era digital: nuevas narrativas y dinámicas emergentes (McGraw Hill España), pp. 95-106
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Persuasión en la sociedad digital: promoción de hábitos alimenticios saludables a través de influencers o expertos. Una perspectiva de neurociencia del consumidor
Conexiones digitales: la revolución de la comunicación en la sociedad contemporánea