Departamento
COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Artículos (50) Publicaciones en las que ha participado algún/a investigador/a
2018
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A Neuropsychological Study on How Consumers Process Risky and Secure E-payments
Journal of Interactive Marketing, Vol. 43, pp. 151-164
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A Social Commerce Intention Model for Traditional E-Commerce Sites
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 13, Núm. 2, pp. 80-93
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A global approach to the analysis of user behavior in mobile payment systems in the new electronic environment
Service Business, Vol. 12, Núm. 1, pp. 25-64
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A survey of multilingual human-tagged short message datasets for sentiment analysis tasks
Soft Computing, Vol. 22, Núm. 24, pp. 8227-8242
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Adolescent emotions toward sweet food cues as a function of obesity and risky dieting practices
Food Quality and Preference, Vol. 68, pp. 205-214
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Adoption of homesharing platforms: a cross-cultural study
Journal of Hospitality and Tourism Insights, Vol. 1, Núm. 3, pp. 220-239
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Alcohol pictorial health warning labels: The impact of self-affirmation and health warning severity
BMC Public Health, Vol. 18, Núm. 1
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Alternatives for Targeting Women in Anti-Smoking Campaigns: Insights from a Smoking Perceived Value Perspective
Journal of Consumer Affairs, Vol. 52, Núm. 2, pp. 480-494
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Analizando el diseño de la comunicación de energías renovables: un estudio basado en resonancias magnéticas funcionales
DYNA energía y sostenibilidad, Vol. 7, Núm. 1
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Antecedents and consequences of cultural intelligence in tourism
Journal of Destination Marketing and Management, Vol. 8, pp. 350-358
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Assesing the role of risk and trust in consumers’ adoption of online payment systems
International Journal of Information Systems and Software Engineering for Big Companies: IJISEBC, Vol. 5, Núm. 2, pp. 99-113
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Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram
International Journal of Sports Marketing and Sponsorship, Vol. 19, Núm. 1, pp. 25-40
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CSR activities and consumer loyalty: The effect of the type of publicizing medium
Journal of Business Economics and Management, Vol. 19, Núm. 3, pp. 431-455
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DMO online platforms: Image and intention to visit
Tourism Management, Vol. 65, pp. 116-130
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Desarrollo sustentable, medio ambiente y residuos sólidos urbanos: Una mirada desde la política pública ambiental mexicana
Letras jurídicas: revista de los investigadores del Instituto de Investigaciones Jurídicas U. V., Núm. 38, pp. 97-122
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Determinant Factors of Satisfaction with Public Services in Spain
Australian Journal of Public Administration, Vol. 77, Núm. 1, pp. 102-113
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Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
Journal of Business Research, Vol. 88, pp. 66-78
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Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach
Journal of Destination Marketing and Management, Vol. 8, pp. 301-311
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Empleo del GPS como base para analizar la secuencia de visita de los turistas
International journal of scientific management and tourism, Vol. 4, Núm. 2, pp. 391-412
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Engagement in sports virtual brand communities
Journal of Business Research, Vol. 89, pp. 273-279