Departamento
COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Publicaciones (50) Publicaciones en las que ha participado algún/a investigador/a
2022
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A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
Journal of Business Research, Vol. 139, pp. 1067-1083
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A systematic and critical review of leadership styles in contemporary hospitality: a roadmap and a call for future research
International Journal of Contemporary Hospitality Management, Vol. 34, Núm. 5, pp. 1925-1958
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Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities
Spanish journal of marketing-ESIC, Vol. 26, Núm. 1, pp. 3-22
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Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth
Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 117-130
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Analyzing the extremization of opinions in a general framework of bounded confidence and repulsion
Information Sciences, Vol. 609, pp. 1256-1270
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Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory
Information Systems Frontiers, Vol. 24, Núm. 6, pp. 2099-2122
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COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry
Journal of Air Transport Management, Vol. 103
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Challenges and opportunities of sports industry during the covid-19 pandemic
Journal of Sports Economics & Management, Núm. 12, pp. 41-67
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Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications?
Economic Research-Ekonomska Istrazivanja , Vol. 35, Núm. 1, pp. 438-457
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Consistency of expert product reviews: an application to wine guides
Wine Economics and Policy, Vol. 11, Núm. 2, pp. 51-60
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Constructing fuzzy composite indicators to support water policy entrepreneurship
Sustainable Technology and Entrepreneurship, Vol. 1, Núm. 3, pp. 100022
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Cultural intelligence as an antecedent of satisfaction with the travel app and with the tourism experience
Computers in Human Behavior, Vol. 127
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Culture and group-functional punishment behaviour
Evolutionary Human Sciences, Vol. 4
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Customer perceived integrated marketing communications: A segmentation of the soda market
Journal of Marketing Communications, Vol. 28, Núm. 4, pp. 448-464
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Determinants of the Likelihood of Tourist Spending in Cultural Micro-Destinations: Type, Timing, and Distance of the Activity as Predictors
SAGE Open, Vol. 12, Núm. 3
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Discovering prominent themes of the application of eye tracking technology in marketing research
Management Letters / Cuadernos de Gestión, Vol. 22, Núm. 1, pp. 97-113
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Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users' viewpoint
Financial Innovation, Vol. 8, Núm. 1
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Drivers of purchase intention in Instagram Commerce
Spanish journal of marketing-ESIC, Vol. 26, Núm. 2
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Efecto moderador del ajuste de la extensión y la implicación en la relación entre la actitud hacia una marca padre patrimonial y la lealtad de la extensión. Aplicación al conjunto monumental de la Alhambra y el Generalife
Management Letters / Cuadernos de Gestión, Vol. 22, Núm. 1, pp. 21-33
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El profesorado y el uso de las TIC para la accesibilidad universal: ¿Hacia dónde vamos?
Profesorado: Revista de curriculum y formación del profesorado, Vol. 26, Núm. 3, pp. 21