JUAN MIGUEL
ALCÁNTARA PILAR
PROFESOR TITULAR DE UNIVERSIDAD
Publications (62) JUAN MIGUEL ALCÁNTARA PILAR publications
2024
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Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain
International Journal of Consumer Studies, Vol. 48, Núm. 1
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From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
Journal of Retailing and Consumer Services, Vol. 78
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Linguistics and marketing: The effect of foreign languages in advertising messages
Tourism & Management Studies, Vol. 20, Núm. 1, pp. 79-89
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Overview of the Adoption of Online Food Ordering Services in Spain and India. An Analytical Approach Based on the Stimulus-Organism-Response Model
International Journal of Human-Computer Interaction, Vol. 40, Núm. 14, pp. 3748-3762
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The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model
Technological Forecasting and Social Change, Vol. 198
2023
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Building heritage brand equity through social media sales promotion: The role of Power Distance
International Journal of Tourism Research, Vol. 25, Núm. 3, pp. 305-317
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Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation
Tourism & Management Studies, Vol. 19, Núm. 1, pp. 49-57
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Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types
Journal of Hospitality and Tourism Insights
2022
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A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
Journal of Business Research, Vol. 139, pp. 1067-1083
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El "brand equity": una visión holística del término, uso y medición, con especial aproximación al sector de la restauración
Investigación y transferencia de las ciencias sociales frente a un mundo en crisis (Dykinson), pp. 1505-1535
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El efecto de la nostalgia evocada por la música cinematográfica en las actitudes y comportamientos a través de un spot publicitario
Nuevas tendencias en investigación: la transferencia de conocimiento de la Universidad a la sociedad (Thomson Reuters Aranzadi), pp. 143-160
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Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 148-162
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The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender
Journal of Marketing Communications, Vol. 28, Núm. 5, pp. 506-527
2021
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El uso de “ClassCraft” como herramienta gamificación en el módulo de Operaciones Auxiliares de Gestión de Tesorería
Investigación e innovación educativa frente a los retos para el desarrollo sostenible (Dykinson), pp. 838-851
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Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
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No more drama: Genres and subgenres of TV series
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (IGI Global), pp. 274-299
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What television series interest viewers? Identification of general trends
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
2020
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A review of restaurant research in the last two decades: A bibliometric analysis
International Journal of Hospitality Management, Vol. 87
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Case Study of Marketing
3Economy+ Project Handbook: Study of regional economic, marketing and tourism development in three peripherical european territories: Alto Alentejo, Malta and Melilla (Comares), pp. 155-202
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Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type
International Journal of Contemporary Hospitality Management, Vol. 32, Núm. 2, pp. 815-834