Publicaciones en colaboración con investigadores/as de Universidad de Sevilla (25)

2023

  1. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

  2. Exploring how student motivation relates to acceptance and participation in MOOCs

    Interactive Learning Environments, Vol. 31, Núm. 1, pp. 480-496

2020

  1. Antecedents of the intention to use NFC mobile applications in tourism

    Journal of Hospitality and Tourism Technology, Vol. 11, Núm. 2, pp. 369-383

  2. How deep is your love? Brand love analysis applied to football teams

    International Journal of Sports Marketing and Sponsorship, Vol. 21, Núm. 4, pp. 669-693

  3. The effect of articulated sports sponsorship on recall and visual attention to the brand

    International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 3, pp. 493-506

2019

  1. Congruence and placement in sponsorship: An eye-tracking application

    Physiology and Behavior, Vol. 200, pp. 159-165

2018

  1. New social consumer? Determining factors of Facebook commerce

    Journal of Decision Systems, Vol. 27, Núm. 4, pp. 213-237