COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
DEPARTAMENTO
Universidad de Sevilla
Sevilla, EspañaPublicaciones en colaboración con investigadores/as de Universidad de Sevilla (25)
2024
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Methodologies, Knowledge Areas and Tourist Destinations Addressed in Scientific Research on Tourism Induced by Audiovisual Fiction (1988-2021)
El profesional de la información, Vol. 33, Núm. 2
2023
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Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240
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Exploring how student motivation relates to acceptance and participation in MOOCs
Interactive Learning Environments, Vol. 31, Núm. 1, pp. 480-496
2022
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Explorando la generación de contenido online por el usuario y su influencia predictiva en la Calidad Relacional: aplicación al sector hotelero de Andalucía
SEPLN-PD 2022: Annual Conference of the Spanish Association for Natural Language Processing 2022: Projects and Demonstrations (CEUR Workshop Proceedings), pp. 1-4
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Exploring the generation of online content by users and its predictive influence on the Relational Quality. Application to the Andalusian hotel sector
CEUR Workshop Proceedings
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The impact of flow, satisfaction and reputation on loyalty to MOOCs: the moderating role of extrinsic motivation
Technology, Pedagogy and Education, Vol. 31, Núm. 4, pp. 399-415
2021
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Alcohol versus sponsorship: effectiveness in sports posters
British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413
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Explanatory and predictive model of the adoption of P2P payment systems
Behaviour and Information Technology, Vol. 40, Núm. 6, pp. 528-541
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Exploring gender-based influences on key features of Airbnb accommodations
Economic Research-Ekonomska Istrazivanja , Vol. 34, Núm. 1, pp. 2484-2505
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Fuzzy metatopics predicting prices of Airbnb accommodations
Journal of Intelligent and Fuzzy Systems, Vol. 40, Núm. 2, pp. 1879-1891
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Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
Telematics and Informatics, Vol. 58
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Predicting Big Data Adoption in Companies With an Explanatory and Predictive Model
Frontiers in Psychology, Vol. 12
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Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon's echo and Google Home
Journal of Retailing and Consumer Services, Vol. 63
2020
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Antecedents of the intention to use NFC mobile applications in tourism
Journal of Hospitality and Tourism Technology, Vol. 11, Núm. 2, pp. 369-383
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How deep is your love? Brand love analysis applied to football teams
International Journal of Sports Marketing and Sponsorship, Vol. 21, Núm. 4, pp. 669-693
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The effect of articulated sports sponsorship on recall and visual attention to the brand
International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 3, pp. 493-506
2019
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Congruence and placement in sponsorship: An eye-tracking application
Physiology and Behavior, Vol. 200, pp. 159-165
2018
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New social consumer? Determining factors of Facebook commerce
Journal of Decision Systems, Vol. 27, Núm. 4, pp. 213-237
2017
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Analysis of perceived risk among construction workers: a cross-cultural study and reflection on the Hofstede model
International Journal of Occupational Safety and Ergonomics, Vol. 23, Núm. 3, pp. 307-317
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What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? the Moderating Role of Need for Cognition
Journal of Educational Computing Research, Vol. 55, Núm. 4, pp. 495-525