Publicaciones en colaboración con investigadores/as de Universidad de Sevilla (24)

2023

  1. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

  2. Exploring how student motivation relates to acceptance and participation in MOOCs

    Interactive Learning Environments, Vol. 31, Núm. 1, pp. 480-496

2022

  1. Explorando la generación de contenido online por el usuario y su influencia predictiva en la Calidad Relacional: aplicación al sector hotelero de Andalucía

    SEPLN-PD 2022: Annual Conference of the Spanish Association for Natural Language Processing 2022: Projects and Demonstrations (CEUR Workshop Proceedings), pp. 1-4

  2. Exploring the generation of online content by users and its predictive influence on the Relational Quality. Application to the Andalusian hotel sector

    CEUR Workshop Proceedings

  3. The impact of flow, satisfaction and reputation on loyalty to MOOCs: the moderating role of extrinsic motivation

    Technology, Pedagogy and Education, Vol. 31, Núm. 4, pp. 399-415

2021

  1. Alcohol versus sponsorship: effectiveness in sports posters

    British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413

  2. Explanatory and predictive model of the adoption of P2P payment systems

    Behaviour and Information Technology, Vol. 40, Núm. 6, pp. 528-541

  3. Exploring gender-based influences on key features of Airbnb accommodations

    Economic Research-Ekonomska Istrazivanja , Vol. 34, Núm. 1, pp. 2484-2505

  4. Fuzzy metatopics predicting prices of Airbnb accommodations

    Journal of Intelligent and Fuzzy Systems, Vol. 40, Núm. 2, pp. 1879-1891

  5. Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables

    Telematics and Informatics, Vol. 58

  6. Predicting Big Data Adoption in Companies With an Explanatory and Predictive Model

    Frontiers in Psychology, Vol. 12

  7. Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon's echo and Google Home

    Journal of Retailing and Consumer Services, Vol. 63

2020

  1. Antecedents of the intention to use NFC mobile applications in tourism

    Journal of Hospitality and Tourism Technology, Vol. 11, Núm. 2, pp. 369-383

  2. How deep is your love? Brand love analysis applied to football teams

    International Journal of Sports Marketing and Sponsorship, Vol. 21, Núm. 4, pp. 669-693

  3. The effect of articulated sports sponsorship on recall and visual attention to the brand

    International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 3, pp. 493-506

2019

  1. Congruence and placement in sponsorship: An eye-tracking application

    Physiology and Behavior, Vol. 200, pp. 159-165

2018

  1. New social consumer? Determining factors of Facebook commerce

    Journal of Decision Systems, Vol. 27, Núm. 4, pp. 213-237

2017

  1. Analysis of perceived risk among construction workers: a cross-cultural study and reflection on the Hofstede model

    International Journal of Occupational Safety and Ergonomics, Vol. 23, Núm. 3, pp. 307-317

  2. What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? the Moderating Role of Need for Cognition

    Journal of Educational Computing Research, Vol. 55, Núm. 4, pp. 495-525

2016

  1. An Exploratory Analysis of Perceived Risk among Construction Workers in Three Spanish-Speaking Countries

    Journal of Construction Engineering and Management, Vol. 142, Núm. 11