Departamento
COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Publicaciones (34) Publicaciones en las que ha participado algún/a investigador/a
2024
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A comprehensive view of biometric payment in retailing: A complete study from user to expert
Journal of Retailing and Consumer Services, Vol. 79
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An SEM-Neural Network Approach for Predicting Antecedents of Online Grocery Shopping Acceptance
International Journal of Human-Computer Interaction, Vol. 40, Núm. 7, pp. 1723-1745
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Assessing university students' perception of academic quality using machine learning
Applied Computing and Informatics, Vol. 20, Núm. 1-2, pp. 20-34
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Biometric m-payment systems: A multi-analytical approach to determining use intention
Information and Management, Vol. 61, Núm. 2
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Building customer engagement in mobile commerce through need fulfillment: an approach of self-determination theory
Journal of Strategic Marketing, Vol. 32, Núm. 1, pp. 80-99
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Complementos de formación disciplinar en Hostelería y Turismo
Máster Universitario en Profesorado de Enseñanza Secundaria Obligatoria, Bachillerato, Formación Profesional y Enseñanza de Idiomas (MAES - Universidad Internacional de Andalucía) (Universidad Internacional de Andalucía), pp. 434-569
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Complete biodegradability assessment of polyoxyethylene glycerol ester non-ionic surfactant: Aerobic, anaerobic, combined biodegradation and inhibitory effects
Water Research, Vol. 248
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Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
Sustainable Development
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Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain
International Journal of Consumer Studies, Vol. 48, Núm. 1
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Effectiveness of sponsorship type, sport team identification, team support and congruence
International Journal of Sports Marketing and Sponsorship, Vol. 25, Núm. 1, pp. 188-209
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Examining the two-dimensional perceived marketplace influence and the role of financial incentives by SEM and ANN
Expert Systems, Vol. 41, Núm. 1
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Factors that contribute to the underrepresentation of women academics worldwide: A literature review
Social Psychology of Education, Vol. 27, Núm. 1, pp. 261-281
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Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis
International Journal of Fashion Design, Technology and Education
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From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
Journal of Retailing and Consumer Services, Vol. 78
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Good or excellent? Factors determining online hotel ratings. A spatial approach
Journal of Hospitality Marketing and Management, Vol. 33, Núm. 2, pp. 208-232
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Impact of big data analytics on telecom companies' competitive advantage
Technology in Society, Vol. 76
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Innovación docente e iniciación a la investigación educativa en la especialidad de Hostelería y Turismo
Máster Universitario en Profesorado de Enseñanza Secundaria Obligatoria, Bachillerato, Formación Profesional y Enseñanza de Idiomas (MAES - Universidad Internacional de Andalucía) (Universidad Internacional de Andalucía), pp. 570-671
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Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector
Environment, Development and Sustainability, Vol. 26, Núm. 1, pp. 775-797
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Linguistics and marketing: The effect of foreign languages in advertising messages
Tourism & Management Studies, Vol. 20, Núm. 1, pp. 79-89
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Metaverse as a booster of tourism transformation towards virtual management strategies
Tourism Review