ANA ISABEL
POLO PEÑA
CATEDRÁTICA DE UNIVERSIDAD
DOLORES MARÍA
FRÍAS JAMILENA
CATEDRÁTICA DE UNIVERSIDAD
Publicaciones en las que colabora con DOLORES MARÍA FRÍAS JAMILENA (31)
2024
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Can co-creating a “slow destination” image boost sustainability?
Journal of Destination Marketing and Management, Vol. 32
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The role of gamified environmental interpretation in boosting destination perceived value
Tourism & Management Studies, Vol. 20, Núm. 2, pp. 55-68
2023
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Antecedents and consequences of strategic online-reputation management: moderating effect of online tools
Journal of Hospitality and Tourism Technology, Vol. 14, Núm. 3, pp. 384-400
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Estrategias y herramientas de marketing digital para mejorar la competitividad del sector turístico andaluz
El futuro del turismo en Andalucía (Dykinson), pp. 17-32
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How to enhance online reputation? An empirical study from a joint customer–firm perspective
Journal of Vacation Marketing
2022
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Gamified environmental interpretation as a strategy for improving tourist behavior in support of sustainable tourism: The moderating role of psychological distance
Tourism Management, Vol. 91
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La formación del capital de marca de un destino turístico a partir de la experiencia turística generada en medios sociales
Investigaciones Turísticas, Núm. 23, pp. 24-47
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The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance
Journal of Destination Marketing and Management, Vol. 23
2021
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Brand personality in cultural tourism through social media
Tourism Review, Vol. 76, Núm. 1, pp. 164-183
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Revenue management and CRM via online media: The effect of their simultaneous implementation on hospitality firm performance
Journal of Hospitality and Tourism Management, Vol. 47, pp. 46-57
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The effect of COVID-19 on tourists’ intention to resume hotel consumption: The role of resilience
International Journal of Hospitality Management, Vol. 99
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Tourists’ information literacy self-efficacy: its role in their adaptation to the “new normal” in the hotel context
International Journal of Contemporary Hospitality Management, Vol. 33, Núm. 12, pp. 4526-4549
2020
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Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis
Journal of Travel Research, Vol. 59, Núm. 1, pp. 107-119
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Influence of gamification on perceived self-efficacy: gender and age moderator effect
International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 3, pp. 453-476
2017
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The Effect of Value-Creation on Consumer-Based Destination Brand Equity
Journal of Travel Research, Vol. 56, Núm. 8, pp. 1011-1031
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The effects of perceived value on loyalty: the moderating effect of market orientation adoption
Service Business, Vol. 11, Núm. 1, pp. 93-116
2016
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Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector
Journal of Travel Research, Vol. 55, Núm. 3, pp. 362-379
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The Effect of Customer Orientation on Smaller Sized Service Firms and on the Market: A Multilevel Application Embracing Firms and Customers
Journal of Small Business Management, Vol. 54, Núm. 2, pp. 566-581
2015
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Market orientation adoption among rural tourism enterprises: The effect of the location and characteristics of the firm
International Journal of Tourism Research, Vol. 17, Núm. 1, pp. 54-65
2014
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Relación entre inversión publicitaria y demanda turística a través de la teoría de la cointegración
Innovar: revista de ciencias administrativas y sociales, Vol. 24, Núm. 54, pp. 167-182