Publicaciones en las que colabora con DOLORES MARÍA FRÍAS JAMILENA (31)

2024

  1. Can co-creating a “slow destination” image boost sustainability?

    Journal of Destination Marketing and Management, Vol. 32

  2. The role of gamified environmental interpretation in boosting destination perceived value

    Tourism & Management Studies, Vol. 20, Núm. 2, pp. 55-68

2023

  1. Antecedents and consequences of strategic online-reputation management: moderating effect of online tools

    Journal of Hospitality and Tourism Technology, Vol. 14, Núm. 3, pp. 384-400

  2. Estrategias y herramientas de marketing digital para mejorar la competitividad del sector turístico andaluz

    El futuro del turismo en Andalucía (Dykinson), pp. 17-32

  3. How to enhance online reputation? An empirical study from a joint customer–firm perspective

    Journal of Vacation Marketing

2022

  1. Gamified environmental interpretation as a strategy for improving tourist behavior in support of sustainable tourism: The moderating role of psychological distance

    Tourism Management, Vol. 91

  2. La formación del capital de marca de un destino turístico a partir de la experiencia turística generada en medios sociales

    Investigaciones Turísticas, Núm. 23, pp. 24-47

  3. The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance

    Journal of Destination Marketing and Management, Vol. 23

2021

  1. Brand personality in cultural tourism through social media

    Tourism Review, Vol. 76, Núm. 1, pp. 164-183

  2. Revenue management and CRM via online media: The effect of their simultaneous implementation on hospitality firm performance

    Journal of Hospitality and Tourism Management, Vol. 47, pp. 46-57

  3. The effect of COVID-19 on tourists’ intention to resume hotel consumption: The role of resilience

    International Journal of Hospitality Management, Vol. 99

  4. Tourists’ information literacy self-efficacy: its role in their adaptation to the “new normal” in the hotel context

    International Journal of Contemporary Hospitality Management, Vol. 33, Núm. 12, pp. 4526-4549

2020

  1. Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis

    Journal of Travel Research, Vol. 59, Núm. 1, pp. 107-119

  2. Influence of gamification on perceived self-efficacy: gender and age moderator effect

    International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 3, pp. 453-476

2017

  1. The Effect of Value-Creation on Consumer-Based Destination Brand Equity

    Journal of Travel Research, Vol. 56, Núm. 8, pp. 1011-1031

  2. The effects of perceived value on loyalty: the moderating effect of market orientation adoption

    Service Business, Vol. 11, Núm. 1, pp. 93-116

2016

  1. Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector

    Journal of Travel Research, Vol. 55, Núm. 3, pp. 362-379

  2. The Effect of Customer Orientation on Smaller Sized Service Firms and on the Market: A Multilevel Application Embracing Firms and Customers

    Journal of Small Business Management, Vol. 54, Núm. 2, pp. 566-581

2015

  1. Market orientation adoption among rural tourism enterprises: The effect of the location and characteristics of the firm

    International Journal of Tourism Research, Vol. 17, Núm. 1, pp. 54-65

2014

  1. Relación entre inversión publicitaria y demanda turística a través de la teoría de la cointegración

    Innovar: revista de ciencias administrativas y sociales, Vol. 24, Núm. 54, pp. 167-182