Publications (35) JUAN MIGUEL REY PINO publications

2021

  1. Una propuesta de marketing social para la implementación de los objetivos de desarrollo sostenible en la universidad de Dubrovnik (Croacia)

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

2020

  1. Branding for social marketing: Keys for success

    Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives (Taylor and Francis), pp. 38-54

  2. Desarrollo de marcas personales en el ámbito de la educación superior

    Experiencias docentes innovadoras de marketing público y no lucrativo en la era de la economía colaborativa (Ediciones de la Universidad de Oviedo), pp. 261-273

  3. Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain)

    Gaceta Sanitaria, Vol. 34, Núm. 1, pp. 10-14

2018

  1. Alternatives for Targeting Women in Anti-Smoking Campaigns: Insights from a Smoking Perceived Value Perspective

    Journal of Consumer Affairs, Vol. 52, Núm. 2, pp. 480-494

  2. The influence of cultural intelligence on intention of internet use

    Spanish journal of marketing-ESIC, Vol. 22, Núm. 2, pp. 231-248

2017

  1. Civil society monitoring of tobacco industry point-of-sale marketing in Colombia

    Social Marketing: Rebels with a Cause, Third Edition (Taylor and Francis), pp. 462-467

  2. El envase neutro de los productos de tabaco: una nueva estrategia para el control del tabaquismo

    Gaceta Sanitaria, Vol. 31, Núm. 1, pp. 62-65

2016

  1. Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector

    Journal of Travel Research, Vol. 55, Núm. 3, pp. 362-379

2015

  1. 'Working Without Occupational Health and Safety Is a Thing of the Past': The Effectiveness of a Workplace Health and Safety Campaign in Andalusia (Spain)

    INNOVATIONS IN SOCIAL MARKETING AND PUBLIC HEALTH COMMUNICATION: IMPROVING THE QUALITY OF LIFE FOR INDIVIDUALS AND COMMUNITIES (SPRINGER INTERNATIONAL PUBLISHING AG), pp. 291-300

2014

  1. Hospital emergency department overcrowding: A social marketing approach

    SOCIAL MARKETING: FROM TUNES TO SYMPHONIES, 2ND EDITION (ROUTLEDGE), pp. 434-443

  2. Qualitative insights into the commercialization of wood pellets: The case of Andalusia, Spain

    Biomass and Bioenergy, Vol. 64, pp. 245-255

2010

  1. Efectos del envase en el consumo de los productos del tabaco: el envase genérico

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 244

  2. Una imagen vale más que mil palabras: efectos de las advertencias sanitarias visuales en el descenso del consumo de tabaco: un estudio desde la perspectiva del marketing social

    Management Letters / Cuadernos de Gestión, Vol. 10, Núm. 1, pp. 149-165