Publications by the researcher in collaboration with DOLORES MARÍA FRÍAS JAMILENA (27)

2021

  1. How do monetary and time spend explain cultural tourist satisfaction?

    Tourism Management Perspectives, Vol. 37

2020

  1. Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison

    Electronic Markets, Vol. 30, Núm. 4, pp. 759-773

  2. The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

    Journal of Travel Research, Vol. 59, Núm. 8, pp. 1447-1463

  3. The role of numeracy and information load in the tourist decision-making process

    Psychology and Marketing, Vol. 37, Núm. 1, pp. 27-40

2019

  1. Destination brand equity-formation: Positioning by tourism type and message consistency

    Journal of Destination Marketing and Management, Vol. 12, pp. 114-124

  2. Servitization strategies from customers’ perspective: the moderating role of co-creation

    Journal of Business and Industrial Marketing, Vol. 34, Núm. 3, pp. 628-642

2017

  1. The Effect of Value-Creation on Consumer-Based Destination Brand Equity

    Journal of Travel Research, Vol. 56, Núm. 8, pp. 1011-1031

  2. The effects of perceived value on loyalty: the moderating effect of market orientation adoption

    Service Business, Vol. 11, Núm. 1, pp. 93-116

2016

  1. Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector

    Journal of Travel Research, Vol. 55, Núm. 3, pp. 362-379

  2. The Effect of Customer Orientation on Smaller Sized Service Firms and on the Market: A Multilevel Application Embracing Firms and Customers

    Journal of Small Business Management, Vol. 54, Núm. 2, pp. 566-581

2015

  1. Market orientation adoption among rural tourism enterprises: The effect of the location and characteristics of the firm

    International Journal of Tourism Research, Vol. 17, Núm. 1, pp. 54-65

  2. The contribution of website design to the generation of tourist destination image: The moderating effect of involvement

    Tourism Management, Vol. 47, pp. 303-317

2014

  1. Relación entre inversión publicitaria y demanda turística a través de la teoría de la cointegración

    Innovar: revista de ciencias administrativas y sociales, Vol. 24, Núm. 54, pp. 167-182

  2. Value co-creation via information and communications technology

    Service Industries Journal, Vol. 34, Núm. 13, pp. 1043-1059

2013

  1. Antecedents of loyalty toward rural hospitality enterprises: The moderating effect of the customer's previous experience

    International Journal of Hospitality Management, Vol. 34, Núm. 1, pp. 127-137

  2. Impact of Customer Orientation and ICT Use on the Perceived Performance of Rural Tourism Enterprises

    Journal of Travel and Tourism Marketing, Vol. 30, Núm. 3, pp. 272-289

  3. La clase social y su influencia en el consumo: ¿Los ricos también lloran?

    Casos de comportamiento del consumidor: reflexiones para la dirección de marketing (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 89-97

  4. Market Orientation as a Strategy for the Rural Tourism Sector: Its Effect on Tourist Behavior and the Performance of Enterprises

    Journal of Travel Research, Vol. 52, Núm. 2, pp. 225-239

  5. The moderating role of past experience in the formation of a tourist destination's image and in tourists' behavioural intentions

    Current Issues in Tourism, Vol. 16, Núm. 2, pp. 107-127

2012

  1. Marketing practices in the Spanish rural tourism sector and their contribution to business outcomes

    Entrepreneurship and Regional Development, Vol. 24, Núm. 7-8, pp. 503-521